ELPRO (Eric Labouriex Production) was founded in 1992 by Eric Laboureix, five times world acrobatic ski champion.  The company today has three sports shops, two boutiques, a ski, snowboard and mountain sports school (including snowmobile, paraglide, mountain bike, quad bike and adventure park instruction), and an events company.  Last but by no means least, Eric Laboureix Is the founder of Skimium together with Dominique Chomarat (Sanglard Sport) and Oxylane (Decathlon).


Important dates :

  • 1992 – Creation of the brand ELPRO with Snowmobile excursions, Athlete Management, Service provider for the French Ski Federation and consultant for Antenne 2 ( French TV channel) during the 1992 Albertville Winter Olympics
  • 1993 – Opening of the 1st Ski school and Mountain Sports (Snowmobiling, Paragliding and Snowshoeing) Office in Belle Plagne. The Beginning of our corporate event s, Incentives and Event Organization (Southern Radio Tour, Go Sport Tour and Parc des Princes)
  • 1994 – Consultant for Eurosport during the 1994 Lillehammer Winter Olympics.
  • 1995 – Purchase of our first Sports Shop in Belle Plagne
  • 1997 – Creation of the Adventure Park at 2100 metres above sea level, (the 6th adventure park to be created in France), development of the Mountain Sports office to include Trial and Quad Biking and we also obtained our Tourist License this year.
  • 2006 – Creation of the brand Skimium as a joint venture with the groups Oxylane and Sanglard Sports.
  • 2007 – Purchase of a second Sports Shop in Plagne Bellecote
  • 2009 – Purchase and creation of a Superdry boutique in Belle Plagne
  • 2010 – 150 Skimium shops in France
  • 2012 – 230 Skimium shops in France
  • 2013 – Opening of a Sports shop in Plagne 1800 and Plagne Center
  • 2016 – Opening of ready to wear shop in Plagne Center
  • 2019 – Opening of a Pro shop Sun Valley in Plagne Center